The characteristics of supermarket shoppers in Beijing
نویسندگان
چکیده
منابع مشابه
The Inter-Store Mobility of Supermarket Shoppers
The allegiance of a particular customer, and the distribution across customers of strength of a±liation to a store are important indicators of store health. It is therefore important to understand both the extent and determinants of consumer mobility across competing retailers. We assume that while shoppers may patronize many stores, they typically have a primary a±liation to a \main store." To...
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BACKGROUND Research on the built food environment and weight status has mostly focused on the presence/absence of food outlets while ignoring their internal features or where residents actually shop. We explored associations of distance travelled to supermarkets and supermarket characteristics with shoppers' body mass index (BMI). METHODS Shoppers (n=555) of five supermarkets situated in diff...
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Today, competition forces consumer goods manufacturers and retailers to differentiate from their competitors by specializing and by offering goods/services that are tailored towards one or more subgroups or segments of the market. Retailers understand that shoppers are heterogeneous in nature, that they possess different wants and needs and that it is impossible to satisfy them all. However, th...
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This paper describes a multivariate Poisson mixture model for clustering supermarket shoppers based on their purchase frequency in a set of product categories. The multivariate nature of the model accounts for cross-selling effects that may exist between the purchases made in different product categories. However, because of computational difficulties, most multivariate approaches limit the cov...
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ژورنال
عنوان ژورنال: International Journal of Retail & Distribution Management
سال: 2004
ISSN: 0959-0552
DOI: 10.1108/09590550410515551